Using Marketing Automation for Greater Member Insight

At a Glance

Area:
Digital Media

Topics:
Communication
Engagement
Events

Type:
Best Practices

Level:
All Users

Presented by: Suzanne Carawan, HighRoad Solution

Originally Presented: 10/17/2017 11:30:00 AM EST

Description: Metrics are a key component of data-driven marketing as they provide a standard and consistent way to measure, understand, and track marketing data and results. They track key performances, progress, quality, efficacy, efficiency, and more. Although very useful, metrics can pose great challenges to associations because the volume of data can be overwhelming.

Not to fear however, digital marketers can compile the overwhelming amount of data into one place and provide associations with the opportunity to more deeply connect with users and gain member insight. Join this webinar to see how associations can use metrics as a way to hyper-personalize content for users and members, all while gaining insight and turning metrics into something actionable.

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