Using Marketing Automation to Grow Event Registration
At a GlanceArea:
Presenter: Suzanne Carawan, HighRoad Solution
Date: 8/15/2017 11:30:00 AM EST / 8/15/2017 4:30:00 PM BST
Description: Every association executive knows that events drive a significant portion of the organization's revenue, but did you know that 30-40% of all emails that associations send focus on getting members to register? It's clear that associations are currently doing event marketing, but is it as effective as it could be?
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