Using Marketing Automation to Grow Event Registration

At a Glance

Area:
Digital Media

Topics:
Communication
Engagement
Events

Type:
Best Practices

Level:
All Users

Presented by: Maneesha Manges, HighRoad Solution

Originally Presented: 9/19/2017 11:30:00 AM EST

Description: Every association executive knows that events drive a significant portion of the organization's revenue, but did you know that 30-40% of all emails that associations send focus on getting members to register? It's clear that associations are currently doing event marketing, but is it as effective as it could be?

Join this session as we discuss different ways to target, incent & create buzz about your event through Marketing Automation. We'll show you how to get a much better response & allow you to send smarter & more sophisticated emails.

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