Marketing Automation

At a Glance

Area:
Digital Media

Topics:

Type:
How Tos

Level:
All Users

Presented by: Shayna McGroggan, HigherLogic

Originally Presented: 8/2/2018 1:00:00 PM EST

Description: Marketing automation has been widely adopted across markets and industries as a standard marketing practice, but how are associations trending? Higher Logic would like to share new data from an industry survey of association professionals with C Systems users to explore the current state of marketing automation for associations.

Nearly 200 organizations, representing a myriad of industries in the association space, responded to the survey, shedding light on: • Top goals, successes, and challenges associations experience with marketing automation • Marketing automation's role in your overall strategy • Top considerations for selecting a platform and desired features

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