At a Glance Area:
Presented by: Shayna McGroggan, HigherLogic
Originally Presented: 8/2/2018 1:00:00 PM EST
Description: Marketing automation has been widely adopted across markets and industries as a standard marketing practice, but how are associations trending?
Higher Logic would like to share new data from an industry survey of association professionals with C Systems users to explore the current state of marketing automation for associations.
Nearly 200 organizations, representing a myriad of industries in the association space, responded to the survey, shedding light on:
• Top goals, successes, and challenges associations experience with marketing automation
• Marketing automation's role in your overall strategy
• Top considerations for selecting a platform and desired features
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